How to Boost Your Social Media Engagement
In the vast world of social media, standing out requires a strategic blend of creativity and authenticity. Today we are going to explore four key techniques to make your social media posts more engaging — creating diverse content, using emojis, asking questions, and showcasing the faces behind your team!
Create Diverse Content
Rather than posting only graphics, or only photos, mix it up here and there! Create a diverse assortment of content that will stand out amongst the feeds of content that all look the same.
Utilize high-quality, visually appealing photography that align with your brand aesthetics. These can be professionally shot photos of your space, products, or team. But don’t be afraid to use stock imagery! There are times and places where it’s totally appropriate to use these images. Use stock images that give similar “feels” to your authentic photos.
Incorporate engaging videos, whether they are product demonstrations, tutorials, or behind-the-scenes glimpses. Experiment with on-the-fly selfie videos to connect with your audience in a more authentic way. Using a mix of both types of video, polished and unpolished, will help you to connect more with your audience. One type might appeal to one person, and vice versa!
Infographics, quotes, and visually pleasing graphics add variety to your content. Use graphic elements to highlight key information and make your posts more shareable. Utilize your brand guide to keep your brand recognizable across these different types of media.
Use EMOJIS! 😀
No, we’re serious. Emojis are proven to increase engagement! When users are scrolling on social media, emojis are more likely to help “stop the scroll”. They add a touch of personality and emotion to your posts.
Experiment with emojis in captions. A hot trend right now is to use emojis as bullet points in posts. Over time, try to create a consistent emoji style that complements your brand's tone. For us a marketing company, we often use emojis that reflect our brand, such as a phone (📱), a camera (📷), or even just a simple star (🌟).
Ask Questions in Your Posts
The more comments on your posts, the better! Facebook and Instagram see posts with many comments as “interesting” and they will push them organically to more users.
A great way to get more comments is to pose thought-provoking questions to encourage audience participation.
Ask fun (or educational) questions relating to your services or organization.
Use polls and surveys to involve your audience in decision-making or gather feedback. Facebook and Instagram stories is a great tool for this!
Respond promptly to comments to foster a sense of community and conversation. React to comments on Facebook as well.
Showcase Your Team!
At the end of the day, you and your team are the faces of the business, and people love to see other people when they are scrolling on social media. Humanize your brand by introducing the people behind the scenes.
Share employee spotlights, team achievements, or fun facts about team members.
Showcase the company culture through team photos, events, and celebrations.
Have team members share interesting tidbits, educational tips, and fun facts relating to their roles.
By incorporating these strategies into your social media approach, you'll not only capture attention but also build a stronger connection with your audience. Ready to take your social media engagement to the next level? Let’s chat!
