LITTLE RED DOOR CANCER AGENCY
Website Design | Logo & Branding Design | Print and Digital Design | Video Production & Photography | Social Media & Marketing Strategy & Advertising | Ongoing Hours
ABOUT
Little Red Door Cancer Agency strives to make the most of life and the least of cancer by reducing the physical, emotional, and financial burdens of cancer for the medically underserved residents of central Indiana.
Initially, Little Red Door reached out to ASH Interactive for video production for its upcoming Face of Hope Breakfast fundraising event. Upon working with ASH on this project, and deciding their team wanted additional marketing support, Little Red Door hired ASH to maintain ongoing hours as well as revamp the LRD website.
MODERNIZED WEBSITE
ASH worked with Little Red Door to move its website from Wordpress to Squarespace, updating the look as well as allowing for a more user-friendly interface for both its clients and employees.
ASH also took all new head shots for staff members and created new videos to be utilized on the website.
PRINT & DIGITAL DESIGN
ASH designed brochures, notecards, broadsheets, rack cards, newsletters, recipe cards, postcards, and more for Little Red Door. Whether for prospective clients, caregivers, or donors, ASH kept the intended viewer in-mind to create eye-catching, informational designs for both print and digital mediums.
SOCIAL MEDIA
MARKETING & STRATEGY
Little Red Door wanted assistance with social media strategy as well as branded content creation for its social platforms. With ASH’s help, Little Red Door maintained regular social updates on both Facebook and Instagram, grew more consistent with posting branded content, and grew Instagram reach by 116.9% and page views by 42.2% within a half-year period.
VIDEO PRODUCTION
& PHOTOGRAPHY
With the goal of promoting client programming and ongoing efforts to reach pediatric patients throughout Indiana, ASH regularly filmed and photographed content at Little Red Door’s Indianapolis location. ASH produced client and Camp Little Red Door features for the annual Face of Hope Breakfast fundraising event, which reached both in-person and virtual viewership.