E2: EFFECTIVE ELDERS
Website Design | Photography | Video Production & Podcasting | Social Media & Marketing Strategy | Training Staff | Ongoing Hours
ABOUT
e2 provides leadership coaching for elder and staff teams, in both individual or group settings. Whether on campuses across the country, sharing at camps and conferences, in person or via virtual setting, our coaching is available at your convenience.
The e2 team launched its organization full-time and wanted for help developing a digital marketing strategy and ongoing plan. The goal was to provide free content to elders and church leaders, continue resource sales, and increase the number of partner churches. e2 opted to start a vlog/podcast, utilizing ASH Interactive for the production, which then turned into an ongoing partnership with monthly hours.
WEBSITE REDESIGN
ASH redesigned e2’s website on Squarespace, streamlining it to make it easier for interested parties to access information. The new website hosts e2’s many free resources for elders (videos, blogs, etc.), and an e-commerce page was added to more easily sell books, training materials, webinars, and more.
ASH also took new head shots of the e2 team and its board members.
VIDEO PRODUCTION
ASH filmed monthly sermons for e2, providing inspiration to elders across the country. During the pandemic, ASH (under the Midwest Virtual Experiences sub-brand) was also tasked with live streaming e2 conferences and creating pre-produced content for those as well.
Podcasting & Vlogging
e2 wanted a weekly podcast to help bring its message to a wider audience. ASH created vlogs to share on e2’s YouTube page and social platforms. ASH was also available for on-the-fly content at workshops and events.
SOCIAL MEDIA
& MARKETING STRATEGY
ASH helped to manage e2’s social media to establish a marketing strategy and to drive more crowds to their YouTube, Instagram and Facebook pages.
ASH then trained the team on the most effective way to manage their pages.
